Sathyakama Sharma

EXPRESSIONS OF LOVE To make full sense Express it in    full faith It will lose its essence Why, even the ink that escapes   The valves and walls of heart Fails to reflect its sanguine spirit   Lots of people call it love With    lots of love laced on it Conjuring up visions divine In the fertile minds of poets benign Entwined in the fragile decanters Filled with wines gifted by the aliens Flowing in the veins of heavenly bodies Love loves to move in    elusive    loops Mystique ecstasy being central to it Of all the immense pleasure That came God’s way In creating the world   And its beings till today We    too but feel its traces In our world of    togetherness   Into which nothing could stray Leave love alone When in its purest form For a thorn in the flower’s company Causes no harm on its own Nature being love’s literature How co...

  This refers to a TV commercial being aired nowadays. The said TVC is about a car brand. There is nothing wrong about it. In the guise of promoting the car, it is conveying a message to the kids of most impressionable age. Now this is what I find objectionable. In the TVC an adult persuades a group of kids into believing that purpose of education is buying a car! He takes the kids not willing to go to school in his car and on reaching the school he gives them a piece of advice that if they study well they too can buy a car like he did! Great!   Is it so? Is this what we are supposed to tell our kids? Kids and education are as highly irrelevant as the message is here- that is most vulgar and irresponsible. I am surprised to find that there is no widespread condemnation against this TVC. Or is it that our society has accepted making money as the sole purpose of education? This is also a classic example of creativity going overboard, least concerned about the con...